CSR Initiatives by SDB
SDB has embarked on Corporate Social Responsibility (CSR) initiatives that offer support and create opportunities for individuals with disabilities to acquire skills that will prepare them for a life on their own. Apart from offering them a channel for employment, the projects undertaken by SDB also enable them to learn and improve their work and social skills.

The ultimate objective is for these individuals to acquire sufficient living skills that will enable them to be economically independent and self-reliant so that they gain the dignity and self-confidence to lead more fulfilling lives.

SDB is committed to creating greater awareness and informing the public on the serious employment issues faced by people with learning disabilities, especially when they reach adulthood. Through our projects, it is the hope that there will soon be sufficient public support and encouragement to help such individuals cope with their issues, especially on their need for independence, as well as enable them to become visible and gain self-importance in society.

ONE-TWO-JUICE

The ONE-TWO-JUICE initiative started out in 2011, which is staffed and run by seven individuals with learning disabilities. It is a juice stall located at the Ground Floor of Wisma Golden Eagle Realty (GER), Jalan Ampang. The stall is open from Monday to Friday from 9.30am to 2pm.

The main objective of this project is to empower individuals with special needs, and to equip them with skills to be confident and independent adults, not just to provide temporary assistance. “The buck does not stop at providing physical training, but also emotional support and coaching as well. Once they’re developed, we encourage them to move on and take up bigger challenges,” said Ms Teh Lip Kim, Managing Director of Selangor Dredging Berhad.

The idea of the ONE-TWO-JUICE Project came from Teh herself, as she believes that this is the way to reach out to more beneficiaries, and create more awareness for the cause. In running the Juice Stall, the individuals with special needs were provided with constant training and assessments, which was specially devised and crafted for them by SDB’s dedicated CSR Team, to ensure that they are able to learn at a pace that is comfortable yet effective for them to be proficient in the skills set needed to run the Stall.

“They are assessed on a regular basis to determine their level of capabilities in various areas, and we have found that many of those who have participated in this programme have shown marked improvement,” adds Teh.
Following the success of the One-Two-Juice stall since 2011, SDB decided to evolve the Juice Stall into a mobile version. The “One-Two-Juice-On the Move” is SDB’s Mobile Juice Van that allows the business to cater for a wider range of customers at different locations. This provides another platform for the individuals with special needs to enhance their skills and further develop themselves.
In addition to the monthly salaries received by these individuals for their efforts at the Juice Stall, all profits made go back to them in the form of bonuses, as well as provide further sustainability for the project.

ONE-TWO-WASH

With the success of the ONE-TWO-JUICE project, SDB is continuously working on establishing other similar initiatives to create more employment opportunities for individuals with special needs.

“The objective is to provide more and more employment opportunities for individuals with special needs and to learn more skills,” Teh says. SDB wanted to engineer a Car Wash Project that enhances and improves the capabilities of the special needs individuals towards independent living. For this, the project has been designed to cater specially for such individuals. This includes specially designed processes and learning tools, which will help them to follow through, learn and remember better. Our dedicated CSR Officer is entrusted as the full-time Job Coach for both projects, where the task is to train the special needs staff, until they can master the skills intuitively and work independently, without any more instructions or guidance.
They are now able to clean 8 to 10 vehicles a day, including motorcycles, sedan cars, four-wheel drive vehicles and vans. Great efforts have been taken to devise the detailed and comprehensive job processes and learning tools, as well as the business operations, accounting templates, and staff performance evaluation. Moreover, all anticipated safety issues and “what if” scenarios have been meticulously thought through and given a resolution, and precautions have been taken in order to ensure that the project can sustain, not only the business expenses, but more importantly the comfort, safety and well-being of the special need’s individuals.
The One-Two-Wash operates at the Ground Floor of Wisma Golden Eagle Realty (GER), Jalan Ampang. It is open on Wednesday and Thursdays, from 9.30am to 1.30pm and currently there are seven of them operating One-Two-Wash.

JOB COACHING

Selangor Dredging Berhad (SDB), in collaboration with the Social Welfare Department (Jabatan Kebajikan Masyarakat), recently hosted a “Job Coaching” workshop over four-days from 22nd to 25th of January 2019 to share insights and techniques on how to coach people with disabilities enter the workforce.
The workshop, held in Hotel Maya, Kuala Lumpur, was attended by some 36 participants comprising parents, educators and individuals from corporate organisations. During the workshop, representatives from McDonalds, Mydin, Intercontinental Hotel Kuala Lumpur and Job Coach Network Malaysia came forward to share their experiences, skills and knowledge after hiring person with disabilities within their respective organisations.
There was also various role play sessions, group discussions and sharing of real-life situations about the process of interviewing a person with disability and what the various phases entail.

one-two-gift

SDB’s upcoming CSR initiative is called “One-Two-Gift”, a soap-making project, to produce 1200 pieces of naturally-made soaps handcrafted by individuals with disabilities.
The SDB CSR team would be the job coaches who will train the individuals with disabilities the process of making the soap. At the same time, participants of the Job Coaching workshop who are interested will also be joining in to coach the individuals with disabilities.
The soaps would be given to home owners when they move in to our recently completed development, SqWhere at Sungai Buloh in June 2019. The hand-made soaps are made from shea butter with aromatherapy scents.

AWARD-WINS

In June 2012, the company received the Asia Responsible Entrepreneurship Award under the Social Empowerment Category, making the ONE-TWO-JUICE project, one of the top CSR projects in the Asian region.

The project received the same award once again in June 2014, but this time for the Mobile Juice Van.
In addition to this, SDB also employs special needs individuals with physical disabilities in various departments, such as in Human Resources, Office Administration and Sales Administration.
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